The key to digital marketing is creating original content. The best way to do this is through writing blogs for your website. We will show you the technical steps you should take to create great content and get it the exposure you need to increate traffic to your site (and additions to your sales funnel). We will cover:
- Researching Competitors
- Keyword research
- Optimizing for search engines
- Creating images
- Editorial Calendars
- Third Party Tools
- And much more!
You will leave this workshop with a mapped out plan to tackle your blogging project.
Beverages and snacks will be provided.
Requirements:
Laptop is required to do some work in the workshop. You must have a Google AdWords Account already set up (we will not be spending anything on it, just using some free features). You should also read our article on Keyword Research to familiarize yourself with items we will be working on.